We spoke to Outdoor Provisions co-founders, Christian Smith and Luke Douglas, about their experiences using technology to accelerate the growth of their business

Technology is at the heart of Outdoor Provisions' business model. It allows the business to scale quickly, maintain its agility and keep costs down. It's at the heart of what enables them to manufacture their products in a sustainable way. It also helps Christian and Luke run the business in the way they want to, maintaining a lifestyle where they can protect family time and still have the opportunity to get out into the countryside themselves.

Using technology has allowed Outdoor Provisions to quickly establish a stable foundation which they can use to scale. It saves them time, keeps costs low and removes complexity. A key early example was the platform they used when they were looking for legal support for their first funding round. The platform enabled them to avoid the cost and complexity of other approaches, using a fully online approach with templates they could easily complete, and chat or phone support when they needed it.

Christian and Luke ensure they get a return on their technology investments by focusing on investments that enable them to avoid wasted time and move more quickly. These efficiency gains should set them up for scalable growth.

Christian and Luke maintain a tight focus on things that make their lives easier, give them flexibility and help them operate like a business with more resources. For example, the tool they use for scheduling social media posts and managing content allows Luke to automate things so his content goes up at the right time, even if he is working on something else or is busy changing a nappy.

They also focus on whether or not a system is really right for their particular needs business. They recently changed to a different CRM system after realising that the product they started out with, which had great features and would be perfect for many other businesses, just didn't meet their specific needs.

They also consider their requirements with a view to where they want the business to be in the future. They have put in place some systems which offer functionality that is beyond what they need right now, but these systems should give them a good foundation for future growth.

Once they've identified an area where they think technology can help, Christian and Luke do a simple Google search to see what products are available and then ask their network if anyone has used similar systems and is able to give them advice. They emphasise the need to have a clear focus on the features you really need, and then find the right balance between the cost of a system and the extent to which it meets these requirements.

Outdoor Provisions exploit their small size and agility to test and learn very quickly. They move fast to test potential systems to see how they could work in practice, taking advantage of free trials and short subscriptions to select the best one for them.

Implementation is not a huge problem for Outdoor Provisions because of their size. Ultimately if Christian and Luke both think the software works for them then they are all set. Yet the high bar they set for any technology, ensuring that it does what they need it to do for them and makes their lives easier rather than more complex is a key part of what makes this so straightforward. They come to every technology implementation process with the perspective of users.

Outdoor Provisions frequently look at the technology they have in place and ask whether it is appropriate, considering whether they are maximising the value of the systems they have in place, and replacing those which don't meet their needs.

Their ability to be this flexible comes from the fact they are a start up, and they are conscious that as they grow their ability to move quickly between systems will change. As a result they are doing as much as they can to use systems which can continue to benefit them when the business is larger and more complex.

We carried on our discussion with Christian and Luke once the cameras stopped rolling. You can listen to the rest of the discussion here.